Here you’ll find a collection of brand assets and resources to help you accurately represent our brand GRINista in your communications, collaborations, and partnerships. Consistency in visual and verbal elements is key to effectively conveying our mission and values. Please review the guidelines below to ensure proper usage of our brand materials.
Logo Usage Guidelines:
- Our logo is the visual representation of our brand. Always use the official version provided here and do not alter its proportions, colors, or elements.
- Ensure there is enough clear space around the logo to maintain its integrity and visibility.
- Use the logo in its full-color version whenever possible. The logo should not appear distorted, pixelated, or stretched.
Color Palette:
- Our brand colors reflect our identity and values. Please use the approved colors provided in the color palette for all materials and designs.
- Primary Color: #077312
- Secondary Color: #D9AF53
- Using the above color palette on white/ black background is recommended.
Typography:
- Our chosen typography enhances our brand’s personality. Use the specified fonts for consistency in all communications.
- Heading Font: League Spartan (Bold)
- Body Font for Social: Lato
- Body Font for Articles/Papers: Libre Baskerville
Imagery and Photography:
- High-quality images capture the essence of our mission. When selecting imagery, prioritize those that align with our values and resonate with our audience.
- Whenever possible, choose images that feature diverse groups and authentic interactions.
Voice and Tone:
- Maintain a consistent voice that reflects our brand’s personality. We aim for a [Friendly/Professional/Inspirational/etc.] tone.
- Tailor your language to resonate with our target audience while maintaining clarity and authenticity.
Downloadable Assets:
- Logo Files (Full-color, Black & White)
- Color Palette
- Typography Styles
- Brand Voice Guidelines
Usage Instructions:
- Download and utilize the provided assets according to the guidelines specified above.
- Do not modify or alter any brand materials without explicit permission.
- If you have any questions or require specific brand assets not provided here, please contact our Brand Management Team at partnerships@grinista.org
By adhering to these guidelines, you’re contributing to a cohesive and impactful representation of our brand. Thank you for your collaboration in effectively communicating our mission and values.